You probably already have a complete marketing team. Congrats! However, once you want to enter a new market, especially in a foreign land, it is still necessary for you to consult the local experts first. It will be helpful to prevent you from the unnecessary budget or lawsuit loss due to the wrong decisions.

If you once stepped into the overseas business, you must have heard the word as ” localization.” Localization is a big topic, and it is more than just the translation. Besides delivering the right messages in the local languages, you still need to have a deep understanding of the local regulations, target audience purchase behavior, purchase psychology, and domestic competitors, etc. The cultural difference also plays a super important role, and you will be more likely to offend your target audience if you mispresent your humorous. No one wants to see your millions dollar investment ends up by losing the whole market.